USM Japan operates in a dynamic environment where building brand recognition and trust requires both digital fluency and real-world presence. One of the main challenges was maintaining consistency across a wide variety of channels—ranging from online ad networks and social platforms to in-store signage, printed materials, and trade show booths. Coordinating messaging, creative assets, campaign timing, and audience segmentation across so many touchpoints demanded a partner capable of holistic oversight, cultural insight, and agile execution.
Rain Interactive stepped in with a unified marketing strategy that bridges online and offline efforts. Digitally, we run campaigns across platforms like Google, LINE, and Yahoo, manage A/B testing, grow social reach, and provide clear performance analytics. Offline, we support everything from promotional material design and printing to planning and staffing in-person events and exhibitions. We’ve also implemented efficient production workflows to ensure brand quality across all media. With bilingual project management, centralized communication, and ongoing strategic planning, we help USM Japan stay ahead of trends and maintain marketing cohesion across every channel.
By aligning digital and offline initiatives under one roof, USM Japan has achieved stronger brand visibility and smoother campaign execution. The LINE following grew rapidly, digital ads consistently outperformed benchmarks, and physical event activations gained positive attention and new leads. Our collaborative process has also reduced internal workload for USM Japan, as they can rely on a single partner for everything from online reporting to printing and event logistics. The result is a marketing engine that not only delivers results but also scales with their evolving business needs.
