The Ray-Ban Remix system allows customers to customize and order eyewear directly from Italy through Ray-Ban’s online e-commerce stores.
The project involved integrating the Remix system into the existing Japanese Ray-Ban e-commerce store.
This custom integration allowed the Japanese team to manage orders through their existing e-commerce store, as well as handling orders by automatically sending them to the Ray-Ban global factories to make the eyewear.
As well as the custom engineering, we managed the communications between Ray-Ban's international teams and the domestic Japanese teams and continue to provide aftercare support for both international and domestic departments.
USM, a leading provider of IT infrastructure solutions, approached our web design agency with several challenges that had hindered their online presence. Their existing website was outdated, difficult to navigate, and lacked mobile responsiveness, which was affecting their customer engagement and conversion rates. Additionally, their website didn’t effectively communicate their extensive range of services and expertise in IT management, leading to a high bounce rate and low lead generation.
To address these challenges, we worked closely with the USM team to craft a comprehensive web redesign strategy. Our approach focused on improving user experience (UX), visual design, and functionality to align with their business goals.
User-Centered Navigation: We restructured the site’s architecture to ensure that users could easily navigate to relevant information with just a few clicks. We simplified the navigation menu and made key services more prominent, ensuring visitors could find what they needed quickly.
Mobile-First Design: Understanding the growing trend of mobile browsing, we implemented a responsive design that adapted to all screen sizes. This significantly improved the mobile user experience, reducing bounce rates and increasing engagement from mobile visitors.
Branding Overhaul: We worked with USM to update their visual branding on the website, ensuring that the design reflected their identity as an innovative, forward-thinking IT company. The color scheme, typography, and imagery were aligned with their brand’s values of reliability and professionalism.
After launching the redesigned website, USM saw immediate and significant improvements in both user engagement and lead generation.
Increased Traffic and Engagement: The new responsive design led to a 35% increase in mobile traffic and a 25% reduction in bounce rates. Visitors spent more time on the site, exploring USM’s services and content.
Improved Lead Generation: With clearer CTAs and streamlined lead capture forms, USM experienced a 40% increase in inquiries and consultations, directly impacting their business growth.
Enhanced Brand Perception: The updated design helped elevate USM’s online image, better aligning their website with the professionalism and expertise they are known for in the IT industry.
