As a global leader in science and technology, MERCK requires a digital presence that reflects both its innovative brand and the specific needs of local markets. In 2018, the company faced the challenge of adapting its global website for the Japanese market while ensuring content accuracy, regulatory compliance, and cultural relevance. The website is built on Adobe Experience Manager (AEM), which called for deep platform expertise and a strong understanding of the pharmaceutical sector. Beyond the initial localization, maintaining content quality and performance over time required a responsive and knowledgeable local partner.
We partnered with MERCK to localize their global website for Japan by leveraging our expertise in AEM to ensure seamless alignment with the global platform. Our services included content localization, adaptation, and the creation of original Japan-specific content tailored to both user expectations and industry standards. We continue to support the platform through web development, content updates, and system maintenance. Our bilingual team works closely with both global and regional stakeholders to maintain high communication efficiency and consistent digital quality.
The localized MERCK Japan website now operates as a fully integrated extension of the global platform, aligned with local market needs and regulatory frameworks. With continuous support and strategic enhancements, MERCK has maintained a strong and compliant digital presence in Japan's pharmaceutical sector. Our collaboration has ensured high content fidelity, smooth workflows, and dependable long-term operations that adapt to the company’s evolving business and platform requirements.
