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BMW Japan needed a polished, bilingual event website for the BMW International Golf Challenge held in June 2017. The platform had to showcase the event details, enable secure online bookings and payments, and support regular updates with both Japanese and English content. They required a reliable, easy-to-manage system that could reflect BMW’s premium brand, allow flexible content updates, and ensure smooth user interaction without being dependent on internal IT cycles
Rain Interactive designed and launched a long-form, mobile-responsive event site built on Drupal CMS. The platform featured bilingual content with semantic markup for SEO. It included secure online booking and payment functionality for the tournament and was easy for the BMW team to update event details, visuals, and participant information independently
The new site successfully delivered a premium, user-friendly experience matching BMW’s brand image. Secure online reservations and payments worked seamlessly. The responsive design ensured excellent performance on all devices. With bilingual content and semantically structured markup, SEO and user engagement improved. BMW’s marketing team gained full editorial control, reducing maintenance overhead and ensuring timely event updates—all while projecting a professional and engaging online presence
