All Nippon Airways - BLUE WING ‘Wings for Changemakers’

ANA’s ‘BLUE WING - Wings for Changemakers’ is an online program promoting social change leveraging the strengths of digital and social media.

Partnered with NPO Ashoka, ANA’s vision was to create an online platform where users could support the cause of an Ashoka ‘Social Entrepreneur’ which ANA could then transformed into a real donation.

Rain designed and built a rich visual web platform on top of a flexible management system which allowed ANA and the Social Entrepreneurs to manage their own digital presence.

The platform then monitored specific user interactions to integrate with ANA’s own systems and generate reports that ANA could convert actions into real donations.